I read humans for a living — and teach machines to do the same. CEO of Hotspex Group. AI trainer to boardrooms and governments. Investor in the Canadian companies building what's next.
For more than two decades I've built a company around a single question: what do people actually feel — beneath what they'll admit in a survey. That's Hotspex. We map the emotional landscape of brands and turn it into decisions worth millions.
Now the same instinct points at machines. I train executives, teams, and government leaders to stop fearing AI and start compounding with it — and I back the founders building the frontier, from Canada outward.
CEO of a consumer-insights firm that measures the emotion behind every brand decision. Our proprietary Hotspex Map turns how people feel into where a brand should play and win.
I take rooms full of skeptical, busy leaders — from executive teams to federal departments — and leave them fluent: confident with the tools, clear on the risks, and shipping real work the same week.
Every decision is an emotion wearing a spreadsheet.
Chasing a number that doesn't care how your quarter went.
Happiest off-piste, where the only signal that matters is the next turn.
Ryder, Chase & Bodie — the real performance reviews.
Married to Cabrina. The best decision I never modeled.